Moburst scales Apple Ads worldwide with MobileAction & SearchAds.com

Moburst is a full‑service, mobile‑first marketing agency that helps brands become category leaders through a blend of creative thinking, advanced technology, and data analysis. From its offices in New York, Miami, San Francisco, Tel Aviv, London, and Orlando, the agency drives performance marketing campaigns for some of the world’s most‑downloaded apps.

As Vice‑President of Media, Orad Eldar manages strategy and execution across dozens of performance initiatives. With clients launching in multiple geographies and verticals, from fintech to gaming, the team’s goal is clear: deliver scalable paid growth without sacrificing performance or user quality.

The challenge 

With a portfolio spanning dozens of apps across multiple categories and regions, Moburst’s media desk managed thousands of Apple Ads keywords every single day. Yet the data that powered those decisions lived in silos: rudimentary performance stats inside the native dashboard, spreadsheet exports stitched together from disparate sources, and the occasional manual scrape of competitor ads. Without a consolidated view, even basic questions were hard to answer; Which rival just entered our core keyword set? Where are we being outbid? How is CPA trending by market?

The absence of unified intelligence forced the team into a reactive stance. Analysts spent hours each week downloading reports, pivot‑tabling data, and nudging bids one keyword at a time. Valuable budget went under‑utilized as promising keywords waited in the queue, while under‑performers lingered longer than they should. As Moburst’s client portfolio grew, the operational drag began to threaten both performance targets and team bandwidth.

Eldar recalled, “Without a trustworthy source of market intelligence, we were flying blind when it came to competitor keywords and bid strategies.” 

The solution

Moburst combined MobileAction’s intelligence products with SearchAds.com’s automated Apple Ads management to create a single, data‑driven workflow. “Without a reliable source of market intelligence, it was difficult to benchmark performance, identify keyword gaps, or proactively adjust our strategies,” explained Eldar. 

SearchAds.com’s Smart Bidding tuned bids continuously toward CPA and ROAS targets, while custom Automation rules paused under‑performers or boosted winning keywords the moment conditions are met. Cross‑account dashboards and cohort‑level reporting gave the team a real‑time lens on spend, conversions, and share of voice, eliminating hours of spreadsheet work. 

On the insight side, MobileAction’s product suite surfaced paid keyword gaps and competitive movements, which Moburst fed straight back into SearchAds.com for rapid testing. The stack was fully implemented in under two weeks, and optimizations started within the first 24 hours.

"MobileAction and SearchAds.com have become essential parts of our paid‑media tech stack. The platforms are powerful, intuitive, and built for scale, but what truly sets them apart is the partnership from the team. They consistently go above and beyond to help us drive results, win new business, and stay ahead of the curve. I would recommend them to any agency or brand looking to take their Apple Ads performance to the next level."

Orad Eldar

Director of Paid Social & Search

The result

• 80%+ new downloads
• 150%+ custom conversions for a flagship app in the first quarter after go‑live.
• 7,000+ automated keyword actions executed in six months, saving more than 100 analyst hours and keeping CPAs comfortably below client targets.

Beyond the technology, MobileAction’s Customer Success and Account Management teams operated as an extension of Moburst’s media desk. They provided vertical benchmarks during joint QBRs, rapid data pulls for pitches, and real‑time Slack support that sharpened day‑to‑day optimization. The collaboration strengthened client trust and helped Moburst win new business on the strength of data‑backed recommendations.