Webinar

Women in App Marketing

DATE

November 19th 2021

App marketing and user acquisition space have a lot of successful women leaders! To give you an overview of how women app marketers turn their apps into gems and their thoughts on the app industry, we’re delighted to host our experts to share their success stories and best practices with the whole app marketing community.

Our panelists

Ruya Tan

Ruya Tan

Mobile Growth Consultant

Tarika Maini Soni

Tarika Maini Soni

Head of EU Gaming

Olivia Smith

Olivia Smith

Chapter President

Deniz Varol

Deniz Varol

Senior Acquisition Manager

Claire Rozain

Claire Rozain

UA Manager

Carolina Bertini

Carolina Bertini

Digital Marketing Manager

Highlights of topics covered in the webinar

The effect of COVID-19 on UA

How COVID-19 changed user behavior, how it affected UA efforts and how leaders are preparing for IDFA depreciation

"AHA" moments

AHA moments of app marketing leaders in their careers, success stories & best practices from expertm

The ups & downs in the app marketing

Steps to take to succeed, managerial roles, struggles, and the ups & downs in the app marketing industry

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