Photo & Video
The Photo & Video category is a creative playground, and the keywords reflect the diverse tools and features that users are looking for.
The terms “photos” and “video” are central, appearing in nearly every app’s metadata to signal their purpose. These keywords are often paired with “camera,” “editing,” and “filters,” emphasizing the focus on capturing and enhancing visual content. Apps like VSCO and Canva leverage these keywords to attract users who want to create stunning visuals.
Artificial intelligence plays a significant role in this category, as seen with the keyword “ai”. AI-powered features like automatic photo enhancement, object removal, and video stabilization are becoming standard offerings, and apps use this keyword to highlight their cutting-edge capabilities.
The keyword “subscription” indicates the prevalence of freemium models in this category. Many apps offer basic editing tools for free while locking advanced features behind a paywall. This keyword is often paired with “create” to emphasize the value proposition, offering users the tools they need to unleash their creativity.
Finally, “privacy” reflects user concerns about data security, particularly for apps that store or process personal photos and videos. Developers use this keyword to reassure users that their content is safe and secure.
Graphics & Design
The Graphics & Design category caters to both professionals and hobbyists, and the keywords show the diverse needs of this audience.
The terms “design” and “create” are central, appearing in nearly every app’s metadata to signal their purpose. These keywords are often paired with “art” and “photo,” emphasizing the focus on visual creativity. Apps like Procreate and Adobe Spark leverage these keywords to attract users who want to bring their ideas to life.
The “ai” and “generator” keywords highlight the growing role of artificial intelligence in this category. AI-powered tools like logo generators, color palette creators, and image upscalers are becoming increasingly popular, and apps use these keywords to showcase their innovative features.
The keyword “subscription” indicates the prevalence of freemium models in this category. Many apps offer basic design tools for free while locking advanced features behind a paywall. This keyword is often paired with “free” to emphasize the value proposition, offering users a taste of the app’s capabilities without an upfront cost.
Finally, the term “images” reflects the importance of visual content in this category. Apps use this keyword to attract users who want to work with high-quality visuals, whether for personal projects or professional portfolios.
Productivity
The Productivity category is all about helping users work smarter, not harder, and the keywords reflect this mission.
The terms “tasks” and “notes” are central, appearing in nearly every app’s metadata to signal their purpose. These keywords are often paired with “manage” and “management,” emphasizing the focus on organization and operation. Apps like Todoist and Notion leverage these keywords to attract users who want to stay on top of their workloads.
Of course, the “ai” keyword’s presence is particularly noteworthy, reflecting the growing role of artificial intelligence in this category. AI-powered features like smart task prioritization, automated scheduling, and voice-to-text transcription are becoming standard offerings, and apps use this keyword to highlight their cutting-edge capabilities.
The keyword “subscription” points to the generality of freemium models in this category. Many apps offer basic productivity tools for free while locking advanced features behind a paywall. This keyword is often paired with “calendar” or “pdf” to emphasize the value proposition, offering users the tools they need to streamline their workflows.
Finally, “privacy” reflects user concerns about data security, particularly for apps that handle sensitive information like work documents or personal schedules. Developers use this keyword to reassure users that their data is safe and secure.
