Shopping
- Amazon Shopping provides a seamless shopping experience with fast delivery, personalized recommendations, and an extensive product catalog. Its ranking is supported by strong brand recognition and convenience. Amazon dominates ASO rankings by targeting “online shopping,” “fast delivery,” and “best deals.”
- Walmart’s app integrates in-store and online shopping with grocery pickup and exclusive deals, ranking high due to its vast customer base. Walmart maintains its high rank by focusing on “grocery shopping,” “Walmart pickup,” and “discounts and deals.”
- SHEIN ranks highly as a fast-fashion retailer with affordable products, aggressive marketing, and frequent promotions. It succeeds in ASO by optimizing for “affordable fashion,” “cheap clothes,” and “trendy outfits.”
- Target’s app enhances the shopping experience with in-app deals, drive-up pickup, and personalized offers. Target’s ASO strategy includes “Target deals,” “order pickup,” and “weekly discounts” and continuous appealing in-app events.
- Temu: Shop Like a Billionaire’s competitive pricing, bulk discounts, and aggressive digital marketing contribute to its high ranking. Temu’s rise comes from keyword strategies targeting “cheap shopping,” “flash sales,” and “budget shopping”, constant well-thought app updates, and lots of custom product pages and in-app events.
- Nike’s app offers exclusive sneaker releases, workout content, and loyalty rewards, strengthening user engagement. Nike ranks well by optimizing for “sneakers,” “sports apparel,” which are high-volume keywords with high-intent searchers.
- eBay maintains a strong marketplace presence through auction-style listings and verified seller transactions. eBay’s ASO strength comes from targeting “auction site,” “buy and sell,” and “discount shopping.”
- OfferUp ranks well for providing a secure peer-to-peer marketplace with local selling features.
- Fetch: America’s Rewards App rewards users for scanning receipts and purchasing from partner brands, driving high engagement.
- StockX – Sneakers and Apparel’s verified marketplace for sneakers and streetwear ranks high due to demand for authentic limited-edition items.
Navigation
- Google Maps ranks as the top navigation app due to its real-time traffic updates, location accuracy, and business integrations. Google Maps dominates navigation ASO with “directions,” “traffic updates,” and “public transit maps” and constant app updates by including the latest technologies and always evolving itself.
- Waze excels in real-time, crowd-sourced traffic data, offering drivers efficient route planning. Waze’s ASO focuses on “real-time traffic,” “fastest route,” and “road alerts.”
- Apple Maps ranks highly among iOS users due to system integration, improved accuracy, and privacy-focused features. It also ranks high with ASO optimization for “iPhone GPS,” “turn-by-turn directions,” and “transit maps.”
- ParkMobile’s ability to find and pay for parking makes it a valuable tool for city drivers. ParkMobile ranks well with “find parking,” “mobile parking payments,” and “reserve a spot.”
- Transit • Subway & Bus Times’s real-time public transit tracking ranks it highly among urban commuters. Transit optimizes ASO for “bus schedules,” “subway maps,” and “public transport routes.”
- onX Hunt: GPS Hunting Maps is a niche mapping app catering to hunters and outdoor enthusiasts, offering topographic maps and land data. This niche GPS app ranks high for “hunting maps,” “land boundaries,” and “trail navigation.”
- SpotHero allows users to book parking in advance, ranking well for its convenience. SpotHero’s ASO focuses on “parking reservations,” “cheap parking,” and “city parking.”
- Gaia GPS: Mobile Trail Maps is a top navigation app for hikers and outdoor adventurers that provides offline topographic maps. Gaia GPS ranks well with “hiking maps,” “offline GPS,” and “topographic navigation.”
- Sygic’s offline GPS navigation and premium mapping features make it a strong competitor in the category. Sygic targets “offline navigation,” “voice-guided GPS,” and “car navigation app.”
- Moovit ranks well for its multi-modal transit tracking and accessibility features. Moovit’s ASO strategy focuses on “bus tracker,” “real-time transit,” and “subway arrivals.” It also has a strong localization strategy, making the app accessible for almost every region.
Medical
- MyChart dominates medical ASO with “doctor appointments,” “medical records,” and “hospital portal.” Frequent app updates improve performance and security, while integration with major healthcare providers ensures strong retention and trust.
- Pregnancy + | Tracker App ranks well for “pregnancy tracker,” “baby development,” and “due date calculator.” Its ranking benefits from in-app events tied to key pregnancy milestones and frequent content updates with medically reviewed insights.
- Pregnancy & Baby Tracker – WTE ranks highly, optimizing for “baby growth,” “pregnancy milestones,” and “expecting mom guide.” Strong social engagement and community-driven content contribute to user retention and ranking strength.
- UnitedHealthcare ranks high for “health insurance,” “find a doctor,” and “medical benefits.” The app frequently updates its features, including telehealth consultations, payment management, and claim tracking.
- GoodRx’s ASO targets “cheapest medications,” “prescription discounts,” and “pharmacy coupons.” The app consistently ranks high due to a strong referral network and partnerships with pharmacies that enhance its credibility.
- Teladoc Health is optimized for “virtual doctor visits,” “telehealth,” and “online medical consultations.” ASO benefits from high retention through its ongoing promotional campaigns, push notifications for appointment reminders, and strong integration with healthcare networks.
- Baby Tracker – Newborn Log helps new parents track feeding schedules, diaper changes, and sleep patterns. It ranks highly due to keyword optimization around “newborn tracker,” “baby feeding log,” and “sleep schedule.” Consistent updates with new tracking features and integrations with wearables improve user retention.
- Huckleberry: Baby & Child is a sleep tracking and parenting app ranking high for “baby sleep schedule” and “sleep training.” ASO success is enhanced by personalized AI-driven recommendations and frequent expert-driven content updates.
- Clarity: CBT Self Help Journal is a mental health app ranking well for “CBT therapy,” “self-help journal,” and “mood tracker.” In-app events around mental health awareness months, along with AI-powered journaling suggestions, boost engagement and discoverability.
- Ovia: Fertility, Cycle, Health ranks highly by optimizing for “fertility tracker,” “menstrual cycle app,” and “women’s health.” Seasonal app updates align with key reproductive health topics, and community-driven Q&A features improve retention.
