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Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

How to build an effective pre-launch marketing strategy for your app

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

Reflecting on 2025, the year of connecting the dots

If there was one thing 2025 made crystal clear, it’s that app growth has become less about isolated optimizations and…

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

How to build an effective pre-launch marketing strategy for your app

Marketing your app before launch is essential if you want users to discover it on day one. The mobile app…

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

The holiday season turns the Shopping category on the App Store into one of the most competitive arenas of the…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report

MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization

ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

All blog posts

Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant ...

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

Reflecting on 2025, the year of connecting the dots

If there was one thing 2025 made crystal clear, it’s ...

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

How to build an effective pre-launch marketing strategy for your app

Marketing your app before launch is essential if you want ...

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

The holiday season turns the Shopping category on the App ...

What apps make the most money in 2026? Top-earning categories

17 Dec 2025

What apps make the most money in 2026? Top-earning categories

If you search for what apps make the most money, ...

Mobile game influencer marketing: best practices and mistakes

10 Dec 2025

Mobile game influencer marketing: best practices and mistakes

Mobile game influencer marketing has become one of the most ...

Google Play store listing experiments: A/B testing for Android

08 Dec 2025

Google Play store listing experiments: A/B testing for Android

Google Play store listing experiments are one of the most ...

App download estimates: How to create a smarter ASO strategy

04 Dec 2025

App download estimates: How to create a smarter ASO strategy

App developers and marketers often struggle with a fundamental blind ...

How do free apps make money without ads? (2026)

03 Dec 2025

How do free apps make money without ads? (2026)

How do apps make money if they are free? Free ...

SEO for apps: Mobile app SEO strategies for better rankings

03 Dec 2025

SEO for apps: Mobile app SEO strategies for better rankings

Increasing organic visibility is one of the most effective ways ...

How to improve app store rating for iOS and Google Play

02 Dec 2025

How to improve app store rating for iOS and Google Play

Improving your app store rating is not just about asking ...

How to use Google Play Console: publishing & search keywords

02 Dec 2025

How to use Google Play Console: publishing & search keywords

If you’re building your first Android app, learning how ...

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