Total in-app events by country
By aggregating data across all categories, we can identify which countries generated the most in-app events in 2024. Below is a breakdown of the total in-app events by country:
The United States leads by a significant margin, likely due to its dominance in the global app economy and the presence of numerous top-grossing apps that rely heavily on event-based marketing. European countries like the UK, Germany, and France also show high event activity, indicating a strong market for app-based promotions and live events.
Region-specific insights
United States
The United States leads in total in-app events, particularly in the Shopping, Gaming, and Social Networking categories. The country’s app market is highly competitive, with developers continuously rolling out promotional and seasonal events to maximize engagement.
Key trends include:
- Heavy reliance on flash sales and exclusive discount events in Shopping and Food Delivery apps.
- Gaming events are tied to major eSports competitions, such as Call of Duty tournaments and Fortnite seasonal battles.
- Social networking platforms promote AI-driven features, new chat functionalities, and engagement challenges to keep users active.
Europe
The United Kingdom, Germany, and France rank among the top countries for in-app events, with a strong presence in Shopping, Finance, and Productivity apps.
- Shopping apps roll out major in-app promotions during Black Friday, Cyber Monday, and Singles’ Day.
- Finance apps use event-based promotions to highlight cashback programs, investment opportunities, and financial education events.
Asia
In Japan, South Korea, and India, Gaming and Entertainment apps generate the highest number of in-app events.
- Japanese and South Korean gaming companies push frequent limited-time events to drive player engagement.
- India’s booming digital economy leads to a rise in app-based promotions, particularly in the FinTech and EdTech sectors.
Latin America
Brazil is one of the fastest-growing markets for in-app events, particularly in Social Networking, Finance, and E-commerce.
- Digital banking and microfinance events drive engagement as more users adopt online banking.
- Social networking and messaging apps launch interactive campaigns to increase community engagement.
This analysis highlights that successful apps don’t just update frequently; they update intelligently and leverage in-app events strategically. Understanding update trends, aligning with industry cycles, and refining in-app event strategies are essential for long-term ASO success.
