- Per MobileAction’s Apple Ads data, Brazil (BR) leads 2025 with a 72.51% conversion rate, followed closely by China (CN) at 71.78%, signaling strong download intent once users engage with search results ads in these regions.
- A second high-performing cluster sits just below 70%, with Hungary (HU) at 69.06%, South Africa (ZA) at 68.11%, and Austria (AT) at 67.76%, showing that efficient tap-to-download performance is not limited to the largest markets.
- Many established countries concentrate in a tight mid-60s band, including Romania (RO) 67.17%, Spain (ES) 66.69%, Germany (DE) 66.27%, Mexico (MX) 66.01%, Belgium (BE) 65.96%, Sweden (SE) 65.49%, Great Britain (GB) 65.26%, Canada (CA) 64.99%, and Italy (IT) 64.67%. This compact range suggests that, in 2025, incremental gains increasingly come from tight keyword-to-message alignment, and region-specific custom product pages that keep intent consistent from tap to install.
- Overall, 2025’s results emphasize a clear Apple Ads takeaway: when region conversion rates are relatively close, creative relevance and localization quality become key levers for improving efficiency, especially through intent-based custom product pages mapping and promotional text alignment within search results campaigns.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
“The biggest opportunity we see with regional CR is avoiding a one-size-fits-all approach. Even small localization upgrades, like adjusting promotional text to match local phrasing, prioritizing the most persuasive screenshots for that market, or separating campaigns by intent in each region, can move conversion meaningfully when the baseline is already close. In 2025, regional performance is a reminder that localization quality is not a finishing touch. It’s one of the most reliable efficiency levers in Apple Ads.”
Rebecca Ewang
Senior Customer Success Manager @MobileAction
