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MobileAction’s 2026 Apple Ads benchmark report

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About MobileAction

Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels.

As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities.

With data on 100M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and increase app store marketing performance.

Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.