Apple Ads is available in 91 countries and 5 regions:
- Africa, Middle East, and India (19 countries)
- Asia Pacific (18 countries)
- Europe (37 countries)
- Latin America and the Caribbean (15 countries)
- The United States, Canada, and Puerto Rico (2 countries)
This section of the report will provide a comprehensive overview of the Apple Ads search results ads key performance indicators — TTR, CR, CPT, and CPA — by country and region.
Sampling for this section: First, we ranked all countries based on their impressions. From the countries in this ranking, we selected the top 15 countries with the highest impressions. We then conducted rankings among these countries for TTR (Tap-Through Rate) and CR (Conversion Rate). This approach is adopted to avoid misguidance among country metrics. Similarly, we ranked all countries based on spending for CPT (Cost-Per-Tap) and CPA (Cost-Per-Acquisition). After determining the top 15 countries with the highest spending in this ranking, we conducted rankings for CPT and CPA among them.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
