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2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

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Reference

tra reference

  • Google Translate dominates this category due to strong ASO visibility on search terms like “language translator,” “text translation,” and “voice translation.” Frequent updates, UI refinements, and offline translation enhancements help retain its top position.
  • Bible ranks consistently high due to substantial search volume on religious content, including “Holy Bible,” “scripture study,” and “daily verses.” It maintains engagement through in-app events such as scripture reading challenges and prayer reminders. The frequent addition of new translations and personalized reading plans boosts retention and user interaction.
  • Night Sky leverages ASO by targeting astronomy enthusiasts with high-volume keywords like “stargazing,” “constellations,” and “space exploration.” The app’s use of augmented reality sky maps and interactive celestial tracking tools keeps users engaged. Regular updates introduce new astronomical event tracking, meteor showers, and planet alignments, making it a go-to app for space enthusiasts.
  • Bible – Daily Bible Verse KJV focuses on daily scripture engagement, ranking well for searches related to “daily devotionals,” “Bible KJV,” and “Christian teachings.” The app drives retention through push notifications for daily scripture, seasonal study challenges, and prayer-tracking features. Frequent updates improve reading plans, language support, and voice narration features.
  • Translate Now – AI Translator gains ASO traction through AI-powered translation features, ranking well for “instant translator,” “real-time speech translation,” and “multi-language support.” The app enhances engagement through frequent updates introducing new languages, offline mode improvements, and AI-driven translation accuracy enhancements.
  • Bible App – Read & Study Daily ranks well due to its vast collection of Bible translations, study guides, and devotionals. Its ASO success is fueled by strong search demand for “Bible study app,” “Christian devotionals,” and “daily prayer.” The app retains users by introducing reading streaks, prayer tracking, and community-driven scripture discussions.
  • Sky Guide is a premium stargazing app that ranks well for “star finder,” “planetarium,” and “astronomy app” keywords. It leverages high retention through AR-based celestial tracking, in-app event notifications for meteor showers and eclipses, and premium paid features that expand its core functionality.
  • #Bible – Verse of the Day ranks strongly by optimizing for high-intent searches like “daily scripture,” “Bible verses,” and “Christian prayers.” It retains users through customized verse notifications, social media sharing features, and seasonal faith-based challenges. Consistent app updates introduce new study tools, reading plans, and audio narration features.
  • Muslim Pro: Quran Athan Prayer ranks highly due to its comprehensive religious services, including Quran recitations, Athan reminders, and fasting schedules. It capitalizes on Islamic calendar events, such as Ramadan and Eid, to boost engagement and visibility. The app’s ASO strategy includes high search intent keywords like “Quran app,” “Muslim prayer times,” and “Islamic calendar.”
  • Logos: Deep Bible Study performs well for advanced theological study and scripture analysis, catering to religious scholars and serious Bible learners. The app optimizes ASO with keywords such as “Bible commentary,” “theological studies,” and “scripture analysis.” Regular updates introduce new digital libraries, in-depth study tools, and integration with academic and religious resources.

News

tra news

  • X (formerly Twitter) is the top-ranking app for real-time news and trending topics. Its ASO success comes from strong brand recognition and keywords like “live updates,” “breaking news,” and “social news.”
  • Reddit is a community-driven discussion platform ranking well for ASO keywords related to “forums,” “news discussions,” and “trending topics.”
  • NewsBreak: Local News & Alerts is the leading local news aggregator optimized for keywords like “breaking news,” “local updates,” and “weather alerts.”
  • Nextdoor: Neighborhood Network is a local community-focused app ranking well due to its ASO targeting strategy around “community news,” “local updates,” and “neighborhood alerts” keywords.
  • FREECABLE TV: News & TV Shows is a streaming app featuring news broadcasts, ranking well due to ASO focus on “free news streaming” and “watch live news.”
  • CNN: Breaking US & World News is CNN’s official news app that ranks highly due to its strong keyword strategy around “breaking news,” “global updates,” and “live coverage.”
  • Fox News maintains strong rankings with ASO targeting of politically focused news, “conservative news,” and “live political updates.”
  • Citizen: Protect The World is a safety-focused news app ranking well due to ASO keywords like “crime reports,” “live emergency alerts,” and “real-time safety updates.”
  • CNBC: Stock Market & Business is a financial news app ranking highly due to ASO strategies around “stock market updates,” “finance news,” and “business analysis.”
  • BBC News ranks well due to its strong international brand reputation and ASO keywords such as “world news,” “international updates,” and “breaking stories.”

Developer Tools

tra developer tools

  • X (formerly Twitter) is the top-ranking app for real-time news and trending topics. Its ASO success comes from strong brand recognition and keywords like “live updates,” “breaking news,” and “social news.”
  • Reddit is a community-driven discussion platform ranking well for ASO keywords related to “forums,” “news discussions,” and “trending topics.”
  • NewsBreak: Local News & Alerts is the leading local news aggregator optimized for keywords like “breaking news,” “local updates,” and “weather alerts.”
  • Nextdoor: Neighborhood Network is a local community-focused app ranking well due to its ASO targeting strategy around “community news,” “local updates,” and “neighborhood alerts” keywords.
  • FREECABLE TV: News & TV Shows is a streaming app featuring news broadcasts, ranking well due to ASO focus on “free news streaming” and “watch live news.”
  • CNN: Breaking US & World News is CNN’s official news app that ranks highly due to its strong keyword strategy around “breaking news,” “global updates,” and “live coverage.”
  • Fox News maintains strong rankings with ASO targeting of politically focused news, “conservative news,” and “live political updates.”
  • Citizen: Protect The World is a safety-focused news app ranking well due to ASO keywords like “crime reports,” “live emergency alerts,” and “real-time safety updates.”
  • CNBC: Stock Market & Business is a financial news app ranking highly due to ASO strategies around “stock market updates,” “finance news,” and “business analysis.”
  • BBC News ranks well due to its strong international brand reputation and ASO keywords such as “world news,” “international updates,” and “breaking stories.”