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How to Improve ASO: 4 Important Tips

3 min read

In today’s highly competitive app stores, releasing an app that the users may enjoy using is no longer enough. As an app developer, you should know that you are in a highly turbulent environment. For ultimate flexibility and success, App Store Optimization (ASO) is your best assistant for your overall strategy. You should know how to improve ASO-strategy.

In this blog, we will briefly discuss how you can improve ASO by mentioning the most essential tips and tricks available in our playbook. After reading our blog, you will find out that ASO requires constant effort but when handled systematically, it is not something to be afraid of.

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The Role of App Store Optimization (ASO)

Before moving into the details, we believe that it may worth mentioning what we mean by App Store Optimization (ASO).

In its simplest form, ASO can be defined as the process of improving the visibility of a mobile app by making necessary adjustments. These can be from the keyword selection, the images you use in the app profile and many other  ASO variables.

Keep in mind that ASO is going to be your best friend after the launch if you want to maximize the true potential of your app. You will constantly make research, implement your findings via test and monitor the outcomes for the necessary iterations.

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4 Creative Tips & Tricks to Improve ASO 

Now that we provided a clear understanding of ASO, we can focus on the heart of the matter. There are many ways to master your ASO-strategy as it is actually a process based on endless experimentation.

The tips & tricks we will talk about are not magic obviously. Still, they are the essentials you should consider to boost your visibility and download rates on the way to making revenue from your app.

1. If you are a new developer, put keywords in your app title

When it comes to App Store Optimization (ASO), decisions about your keywords play a very important role. To increase visibility and traffic, you should come up with the most relevant keywords for your app.

If you are a new developer aiming to climb the category rankings, a simple trick can be allowing an important keyword of yours to appear in the app title. A potential user roaming in app stores would scroll with certain keywords in mind. If they see the relevant keywords in your title, they are more likely to check your app.

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We can give an example from Expedia. The app title states: “Expedia: Hotels, Flights & Car.” At the early stages of Expedia’s presence in the app stores, visitors might have lost interest just from a title of “Expedia” as it was still not an established and recognizable publisher name.

2. Maximize your positive ratings and reviews

Ratings and reviews are another important determinants of your app’s success as they simply reflect the honest user experience. To improve ASO-strategy, you should know that any kind of ratings (both positive & negative) are valuable to you.

You can use your ratings and reviews as accurate feedback to make necessary improvements for your app. A positive rating can show you that you are on the right path. Still, if you face a negative response from your users, there is no need to get panicked. Just take the feedback seriously and consider it as an opportunity to make improvements. Remember that App Store Optimization (ASO) is a never-ending process.

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In the long-run, your ultimate goal is to maximize your positive ratings and reviews. To improve your app store presence, you should monitor the user feedback as they have a direct impact on your category rankings. Also, note that a positive user rating boosts the conversion rates as following visitors take the reviews seriously and feel more encouraged to try your app.

3. Conduct keyword research for localization

Localization can be considered as a secret tip of App Store Optimization (ASO) and can turn into a huge advantage if handled correctly. If you are ranking for two localizations in a single country, you will also rank for the keywords you have for the second localization.

For example in the United States, after English (US), Apple does the ranking in Spanish (Mexico). By localizing your app with the language of Spanish (Mexico) for your Spanish speaking market, you can gain the benefit of having an extra keyword spot.

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When localizing an app, most developers tend to translate their existing keywords to another language. This is actually a huge mistake as it will lead to irrelevant keywords and a lost opportunity. We suggest you conduct a keyword research for each country. In this way, you can come up with the right keywords targeting the locals and skyrocket your downloads.

4. Keep an eye on current events for your ASO Strategy

As mentioned earlier, the marketplace is constantly changing and certain events are strongly influencing this turbulence. To improve ASO strategy, you should monitor the current events and turn them into an opportunity for your app’s success.

Whether it’s Easter or Christmas, making your app’s app store page content relevant, will make you rank higher in the app store. Users love tapping into holiday festivities and therefore, more festive searches take place during the holidays.

By introducing relevant keywords in your title and description as well as festive icon and screenshots, you won’t only ensure your app ranks higher in the app stores, but also leads to better conversion rates.

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The Bottom Line

We hope you enjoyed our blog about how to improve your App Store Optimization (ASO). You can boost your ASO-strategy by implementing these 4 tips & tricks. Go ahead and start working on it!

Remember to share this blog post for fellow publishers who might be interested in these tips & tricks. Stay tuned for more insights.


Mobile Action Team

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