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All Apple Ads Blog Posts

Latest updates on custom product pages in Apple Ads

01 May 2025

Latest updates on custom product pages in Apple Ads

As Apple Ads continues to evolve, custom product pages have ...

Tired of manual custom product pages testing? We have what you need.

28 Apr 2025

Tired of manual custom product pages testing? We have what you need.

Manually testing custom product pages has long been a complex ...

Top picks: The 10 Health & Fitness Apps in 2024

11 Dec 2024

Top picks: The 10 Health & Fitness Apps in 2024

Staying fit and healthy is becoming easier with health and ...

Top 10 Retail apps by user acquisition performance

13 Nov 2024

Top 10 Retail apps by user acquisition performance

As the year comes to a close, the holiday season ...

Apple Search Ads introduced view-through metrics, so how can you use them?

16 Oct 2024

Apple Search Ads introduced view-through metrics, so how can you use them?

In a significant update to its platform, Apple Search Ads ...

Trick or treat with winning Halloween strategies

16 Oct 2024

Trick or treat with winning Halloween strategies

For the app market, Halloween isn’t just a time ...

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

12 Sep 2024

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

As we gear up for Mindfulness Day, it’s the ...

Best education apps by user acquisition performance

09 Sep 2024

Best education apps by user acquisition performance

As classrooms fill and the academic year begins, educational apps ...

Multi-placement ad strategy: Your go-to 2026 Apple Search Ads Approach

21 May 2024

Multi-placement ad strategy: Your go-to 2026 Apple Search Ads Approach

Every day there is a growing number of apps in ...

Apple Search Ads Basic vs Apple Search Ads Advanced

28 Feb 2024

Apple Search Ads Basic vs Apple Search Ads Advanced

The first decision any app marketer faces when starting an ...

Automate your campaigns with strategic templates: Automations 2.0

19 Feb 2024

Automate your campaigns with strategic templates: Automations 2.0

Automations are the core of optimized and successful Apple Search ...

How to Combine ASO and Apple Ads for better conversion

03 Nov 2023

How to Combine ASO and Apple Ads for better conversion

The App Store is like a bustling shopping mall, housing ...