App Store Optimization (ASO) Tips & Insights

All App Store Optimization Blog Posts

ASO keyword research in 2025: How to achieve better rankings

23 Oct 2025

ASO keyword research in 2025: How to achieve better rankings

App Store Optimization (ASO) refers to improving an app’s ...

Statement: Apple Ads popularity metric issue and update from the MobileAction team

17 Oct 2025

Statement: Apple Ads popularity metric issue and update from the MobileAction team

Release date: 17.10.2025 Current Situation As the MobileAction team, we continue ...

Get the full story behind your app’s performance with Store Analytics

10 Oct 2025

Get the full story behind your app’s performance with Store Analytics

App growth doesn’t come from a single source, it’...

Apple’s new Games app: What every growth team needs to know

09 Oct 2025

Apple’s new Games app: What every growth team needs to know

With iOS 26, Apple introduced a standalone Games app. At first ...

What is Natural Language Search and its effects on the App Store

30 Sep 2025

What is Natural Language Search and its effects on the App Store

Some developers have been noticing massive boosts in their keyword ...

Custom product pages meet organic search: Why this update reshapes ASO

01 Aug 2025

Custom product pages meet organic search: Why this update reshapes ASO

Apple just rolled out its next growth lever on the ...

Organic app growth strategies that actually work in 2025!

04 Jun 2025

Organic app growth strategies that actually work in 2025!

Mobile app marketing has changed dramatically in the past few ...

How to use App Store Connect in 2025: A step-by-step guide

27 May 2025

How to use App Store Connect in 2025: A step-by-step guide

App Store Connect is Apple’s online platform that lets ...

ASO mistakes that are killing your app growth in 2025

21 May 2025

ASO mistakes that are killing your app growth in 2025

App Store Optimization (ASO) is more critical than ever in 2025 ...

Custom store listings on Google Play: The complete 2025 guide

14 May 2025

Custom store listings on Google Play: The complete 2025 guide

Custom store listings on Google Play are personalized app store ...

ASO keyword cannibalization: Stop competing with yourself in 2025!

07 May 2025

ASO keyword cannibalization: Stop competing with yourself in 2025!

Ever feel like your apps are fighting each other for ...

ASO long-tail optimization: Unlock hidden App Store traffic in 2025!

28 Apr 2025

ASO long-tail optimization: Unlock hidden App Store traffic in 2025!

So, you read our blog ASO for indie developers: Tactics ...

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