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Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

How to build an effective pre-launch marketing strategy for your app

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

Reflecting on 2025, the year of connecting the dots

If there was one thing 2025 made crystal clear, it’s that app growth has become less about isolated optimizations and…

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

How to build an effective pre-launch marketing strategy for your app

Marketing your app before launch is essential if you want users to discover it on day one. The mobile app…

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

The holiday season turns the Shopping category on the App Store into one of the most competitive arenas of the…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report

MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization

ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

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Mobile Advertising: Lords Mobile Ad Analysis

12 Jul 2021

Mobile Advertising: Lords Mobile Ad Analysis

Mobile Games increased their popularity greatly during the last year. ...

Mobile App Engagement and Retention: Creating Addicting Apps

09 Jul 2021

Mobile App Engagement and Retention: Creating Addicting Apps

We all know that creating an app is as difficult ...

Ad Creative: Differentiating Yourself From Others

08 Jul 2021

Ad Creative: Differentiating Yourself From Others

The rivalry in the mobile game industry is getting much ...

Uncover Your Competitor’s Creative Sets in Seconds

07 Jul 2021

Uncover Your Competitor’s Creative Sets in Seconds

App Advertising is a tough business. App marketers use various ...

Creative Testing on the App Store: Best Practices from Lingokids

05 Jul 2021

Creative Testing on the App Store: Best Practices from Lingokids

App marketing is more than one-sided. That is why app ...

What to Learn from Duolingo’s Apple Search Ads Strategy

02 Jul 2021

What to Learn from Duolingo’s Apple Search Ads Strategy

Having recently filed for IPO, Duolingo is one of the ...

Unlocking Creative Trends for Finance Apps

01 Jul 2021

Unlocking Creative Trends for Finance Apps

Finance is one of the most competitive genres when it ...

How to Design a Killer Ad Creative for a Finance App

30 Jun 2021

How to Design a Killer Ad Creative for a Finance App

As you scan through your newsfeed, you come upon an ...

Health and Fitness Apps Top Advertisers for May 2021

24 Jun 2021

Health and Fitness Apps Top Advertisers for May 2021

With summer right around the corner and lockdowns disappearing, people ...

Apple Search Ads Launches in Mainland China

24 Jun 2021

Apple Search Ads Launches in Mainland China

Apple Search Ads has arrived in mainland China! Apple Search ...

Top 10 Food Delivery Apps May 2021

17 Jun 2021

Top 10 Food Delivery Apps May 2021

Being able to order your groceries or food online is ...

Apple WWDC 2021 – What’s Next for Mobile User Acquisition

10 Jun 2021

Apple WWDC 2021 – What’s Next for Mobile User Acquisition

Apple’s latest conference for developers, WWDC 2021, will have a ...

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