2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Food & Drink

• Chick-fil-A offers mobile ordering, loyalty rewards, and exclusive promotions. Its high ranking is due to brand loyalty, convenience features, and frequent customer engagement, as well as targeting ASO keywords like “order Chick-fil-A,” “fast food rewards,” and “mobile ordering.”
• McDonald’s app allows users to order food, earn rewards, and access exclusive deals. Its ranking is driven by widespread brand recognition and frequent app promotions, and dominates ASO by optimizing for “McDonald’s deals,” “mobile coupons,” and “fast food delivery.”

• Uber Eats: Food Delivery is a major food delivery platform offering restaurant orders and grocery deliveries. Its success is due to a vast network of restaurant partners, a seamless user experience, and based on its optimization for “food delivery,” “restaurant delivery,” and “local takeout.
• DoorDash – Food Delivery is another leading food delivery service that competes with Uber Eats. It ranks highly due to its extensive restaurant partnerships and fast delivery times and maintains a high rank with ASO strategies focused on “food near me,” “fast delivery,” and “grocery delivery.”
• The Starbucks app is widely used for mobile ordering, payments, and loyalty rewards. Its ranking success comes from high user engagement, seamless payment integration, and frequent promotions. They also have a structured ASO keyword strategy along with regular in-app events and app updates.
• Instacart: Groceries & Food delivers groceries and essentials from local stores. It ranks well due to its growing demand for grocery delivery and partnerships with major supermarkets. Their optimized ASO also revolves around “grocery delivery,” “same-day shopping,” and “local supermarkets.”
• The Chipotle – Fresh Food Fast app allows users to customize orders, pay in advance, and earn rewards. Its ranking is strengthened by its convenience and personalized user experience. On top of that, its optimized ASO is supported with high-volume keywords like “Mexican food delivery,” “Chipotle rewards,” and “burrito bowls” and constant in-app events.
• Panda Express app enables online ordering and rewards tracking. It ranks well due to its strong brand presence and ease of use. It is also due to strong ASO strategies for “order Panda Express,” “Chinese food delivery,” and “fast food pickup.”
• 7-Eleven: Rewards & Shopping provides rewards and exclusive offers for convenience store shopping. Its ranking is due to frequent user engagement and a strong loyalty program. 7-Eleven also leverages ASO with “convenience store rewards,” “snack deals,” and “fuel discounts.”
• Tasty: Recipes, Cooking Videos offers video-based recipes and meal inspiration. Its ranking success comes from engaging content, an easy-to-use format, and social media integration.

Entertainment

• TikTok is a short video platform that allows users to create, share, and watch content. Its ranking is attributed to high engagement, personalized feeds, and viral content trends that keep users engaged for long periods.
• Akinator is a game that uses AI to guess the character a user is thinking of. It ranks highly due to its unique and engaging gameplay experience, which appeals to users of all ages.
• Netflix remains a top-ranking app due to its vast content library, original productions, and high subscriber retention. The app continuously updates its offerings, providing personalized recommendations that keep users engaged.
• Tubi: Movies & Live TV is a free streaming platform offering movies and TV shows with ad-supported content. Its ranking benefits from an extensive content library and no subscription fees, making it an appealing choice for budget-conscious users.
• Apple TV provides access to premium shows, movies, and Apple Originals. Its ranking is influenced by strong brand presence, exclusive content, and seamless integration with Apple devices.
• Roku’s app enables users to stream live TV and control their Roku devices. It ranks highly due to the growing adoption of streaming platforms and ease of use.
• Amazon’s streaming service offers an extensive catalog of movies, TV shows, and original content. Its ranking is supported by bundled Prime memberships, exclusive titles, and seamless app functionality.
• Pluto TV offers free, ad-supported live streaming with various channels. Its ranking benefits from its wide accessibility and no-cost viewing model, attracting a large user base.
• Peacock TV: Stream TV & Movies is NBCUniversal’s streaming platform featuring live TV, exclusive series, and movies. It ranks well due to brand recognition, diverse content offerings, and competitive pricing models.
• Fubo: Watch Live TV & Sports is a sports-focused live TV streaming service providing access to major sports leagues and networks. Its ranking is driven by demand for live sports streaming without traditional cable.

Music

• Spotify remains the top music streaming app, offering a massive library of songs, podcasts, and personalized playlists. Its strong recommendation algorithm, free and premium tiers, and extensive integrations contribute to its success.
• Apple Music ranks highly due to its high-quality sound, exclusive releases, and deep integration with Apple devices.

• YouTube Music provides access to official tracks, remixes, and music videos. Its ranking benefits from its integration with YouTube and a vast music library.

• Audiomack – Play Music Offline is a free music streaming platform that allows offline listening. Its ranking is influenced by its appeal to users seeking free and downloadable music.

• Amazon Music’s ranking is strengthened by its Prime membership perks and high-quality audio streaming options.

• SoundCloud ranks well due to its vast library of independent and emerging artists, allowing users to discover unique content.

• Shazam helps users identify songs and discover new music instantly. Its high ranking is due to its ease of use and integration with major streaming platforms.

• BandLab – Music Making Studio is a free digital audio workstation for musicians to create, record, and share music. It ranks highly due to its user-friendly interface and collaborative features.
• Pandora’s personalized radio stations and algorithm-driven recommendations keep it relevant among music streaming apps.
• Smule: Sing & Record Karaoke is a social karaoke app that allows users to sing along with their favorite songs. It ranks well due to its interactive and community-driven features.