Custom product pages by country
- The United States led custom product pages creation in 2025 with 11,655 newly created custom product pages, reinforcing its position as the most competitive and highest-volume market for Apple Ads activity.
- A second tier of high-activity markets followed, led by Great Britain (4,550), Canada (3,601), and Australia (3,125). These regions continue to reflect strong custom product pages usage in English-speaking markets, where advertisers often scale structured testing and localization quickly.
- Germany (2,630) and Japan (2,491) also remained among the most active custom product pages markets, indicating consistent investment in localized messaging and product page variation in both European and APAC regions.
- Additional high-adoption regions included China (2,305) and France (1,976), followed by Italy (1,445), Spain (1,420), and the Netherlands (1,395). This cluster suggests that custom product pages strategies are increasingly being applied across a wider set of mature regions rather than being limited to a few core markets.
- Beyond the top group, Mexico (1,260), Switzerland (1,179), Sweden (1,146), and Ireland (1,031) also recorded meaningful custom product pages creation volume, showing that adoption continues to expand into additional markets where advertisers are refining message fit by audience and intent.
Number of newly created custom product pages by country per month
US
The United States started 2025 with 744 newly created custom product pages in January and peaked at 1,292 in December, highlighting strong and sustained custom product pages adoption throughout the year in the most competitive market.
GB
Great Britain started 2025 with 311 newly created custom product pages in January and peaked at 505 in October, reflecting consistent custom product pages adoption with a stronger push in the second half of the year.
CA
While Canada saw a few mid-year shifts, and then climb to a 417 peak in November and a strong finish at 361 in December, points to continued scaling toward year-end.
AU
Australia showed a relatively steady pace through the first half of 2025, the jump from 247 in September to a 372 peak in October suggests that custom product pages creation accelerated in the final quarter.
DE
Germanyâs custom product pages activity gained momentum heading into year-end, moving from 187 in September to 261 in October and peaking at 292 in November, before finishing strong at 280 in December.
Active custom product pages numbers by country
US
Active custom product pages in the US increased from 5,084 in January to 6,757 in December, indicating advertisers continuously expanded custom product pages mappings to support broader intent segmentation.
GB
Steady growth in active custom product pages throughout 2025, starting at 1,865 in January and closing at 2,714 in December, which represents an increase of 849 active custom product pages over the year.
CA
In Canada, active custom product pages climbed from 1,559 in January to 2,279 in December, adding 720 active custom product pages across 2025 and indicating a broader footprint by year-end.
AU
Australia closed 2025 with 1,996 active custom product pages, up from 1,334 in January, which means the market added 662 active custom product pages over the year.
DE
Germanyâs active custom product pages rose from 1,179 in January to 1,732 in December, reflecting a net gain of 553 active custom product pages across 2025.
The data in this report has been gathered using MobileAction and SearchAds.com tools.*
