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Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Tired of monthly report chaos? We fixed it.

If you manage an app, you already know the routine: chasing downloads, reviews and keyword rankings and then trying to…

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Apple just rolled out its next growth lever on the App Store: custom product pages, previously exclusive to Apple Ads…

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

App store optimization (ASO) is the practice of improving an app’s visibility in app marketplaces so more users discover and…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report

MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization

ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

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How to Optimize Apple Search Ads Campaigns: AI-Powered Smart Tools

20 Apr 2023

How to Optimize Apple Search Ads Campaigns: AI-Powered Smart Tools

Apple Search Ads is a powerful platform allowing UA managers ...

Casino Games: Uncovering the Category Highlights in 2022

10 Apr 2023

Casino Games: Uncovering the Category Highlights in 2022

We are happy to announce that our benchmark report for ...

Dayparting: How to Get the Most Out of Your Campaign Budget

03 Apr 2023

Dayparting: How to Get the Most Out of Your Campaign Budget

Campaign management is a vast area where you should pay ...

Lightning-Fast Campaigns: Experience the World’s Fastest Management Platform

22 Mar 2023

Lightning-Fast Campaigns: Experience the World’s Fastest Management Platform

We proudly announce that SearchAds.com is the fastest campaign ...

Top 10 Advertising Health & Fitness Apps in the U.S. February 2023

07 Mar 2023

Top 10 Advertising Health & Fitness Apps in the U.S. February 2023

Health & Fitness category has become more and more crowded. ...

Keyword Gap: How to Discover Your Competitors Organic Keywords

17 Feb 2023

Keyword Gap: How to Discover Your Competitors Organic Keywords

ASO is essential for increasing the success of your mobile ...

Multiple Goal Selection

10 Feb 2023

Multiple Goal Selection

We are excited to announce that you can now view ...

Seasonal App Marketing: Increase App Downloads with Super Bowl & Valentine’s Day

09 Feb 2023

Seasonal App Marketing: Increase App Downloads with Super Bowl & Valentine’s Day

Love is in the air these days, right? The reason ...

Mastering Apple Search Ads: Complete Guide to Boosting Apps

07 Feb 2023

Mastering Apple Search Ads: Complete Guide to Boosting Apps

Apple Search Ads helps developers reach their target audience and ...

Health and Fitness Apps: How to Get More Downloads

31 Jan 2023

Health and Fitness Apps: How to Get More Downloads

How are your new year’s resolutions going, fitness fam? ...

How to Leverage Trends for Mobile User Acquisition

17 Jan 2023

How to Leverage Trends for Mobile User Acquisition

Chatbots and ai-generated avatars took over the world in the ...

The Industry’s First Custom Product Pages Intelligence

28 Dec 2022

The Industry’s First Custom Product Pages Intelligence

Apple Search Ads has great deals, and custom product pages ...

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