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May the 4th be with you: Star Wars Day’s Impact on app marketing

10 May 2024

May the 4th be with you: Star Wars Day’s Impact on app marketing

Every year on May 4th, Star Wars Day captures the ...

8 proven app revenue models for your mobile app

19 Apr 2024

8 proven app revenue models for your mobile app

It is very unlikely that developers create apps just because ...

How to sell an app idea: validate it, protect it, and pitch it

05 Apr 2024

How to sell an app idea: validate it, protect it, and pitch it

If you’re trying to sell an app idea, the ...

ASO vs SEO: App & website optimization strategies compared in 2026

03 Apr 2024

ASO vs SEO: App & website optimization strategies compared in 2026

Whether you run a website or have an app, maximizing ...

March Madness drives app downloads and user engagement

24 Mar 2024

March Madness drives app downloads and user engagement

Each year in March, college basketball captivates sports fans across ...

16 best Mobile Measurement Partners (MMPs) in 2026

28 Feb 2024

16 best Mobile Measurement Partners (MMPs) in 2026

As mobile marketing continues its exponential growth, accurate attribution of ...

Apple Search Ads Basic vs Apple Search Ads Advanced

28 Feb 2024

Apple Search Ads Basic vs Apple Search Ads Advanced

The first decision any app marketer faces when starting an ...

Automate your campaigns with strategic templates: Automations 2.0

19 Feb 2024

Automate your campaigns with strategic templates: Automations 2.0

Automations are the core of optimized and successful Apple Search ...

Localizing Apps for Emerging Markets: Opportunities and Challenges

19 Jan 2024

Localizing Apps for Emerging Markets: Opportunities and Challenges

There are millions upon millions of mobile apps in major ...

Top 10 Health & Fitness apps on the US App Store by user acquisition performance

15 Jan 2024

Top 10 Health & Fitness apps on the US App Store by user acquisition performance

MobileAction is delighted to share the outstanding achievements of the ...

What a year! Here’s your 2023 product recap

26 Dec 2023

What a year! Here’s your 2023 product recap

2023 has been a year of acceleration for the app world ...

Top 10 Travel Apps on the US App Store by user acquisition performance 

30 Nov 2023

Top 10 Travel Apps on the US App Store by user acquisition performance 

MobileAction is pleased to showcase the Top 10 Travel Apps by ...