Products
Products
SearchAds.com by MobileAction
SearchAds.com by MobileAction

Manage, automate and optimize Apple Ads campaigns.

See Details
ASO Intelligence
ASO Intelligence

Maximize organic app or game growth with keyword optimization.

See Details
Ad Intelligence
Ad Intelligence

Find and understand the ad creative best practices in your category.

See Details
Market Intelligence
Market Intelligence

Access current market data on key metrics and improve app position.

See Details
API Solutions
API Solutions

Use customized solutions designed to align with your specific needs.

See Details
Managed Services
Managed Services

Get professional services for ASO and Apple Ads.

See Details
Square reached a 50% ROAS uplift + 40% CPC decrease with MobileAction
Read the Success Story
Solutions
Solutions
Gaming
Gaming

Boost your game's user base and climb the charts.

See Details
Shopping
Shopping

Tap into market trends and seasonality to increase sales.

See Details
Delivery
Delivery

Connect with more customers and expand your reach.

See Details
Finance
Finance

Stay competitive in the market and accelerate growth.

See Details
Travel
Travel

Get more users on board to connect with their destinations.

See Details
Casino & Real Money
Casino & Real Money

Hit the jackpot; attract more users with your campaigns.

See Details
Dating
Dating

Scale your app - grow your audience, grow love.

See Details
Health & Fitness
Health & Fitness

Shape success; drive more downloads with targeted.

See Details
AdTech
AdTech

Find leads for your ad network or solution for the app market.

See Details
BY TEAM
ASO, UA & App Growth
ASO, UA & App Growth

Optimize, automate and grow your app to new heights.

See Details
Marketing & Market Research
Marketing & Market Research

Uncover insights to make informed strategies.

See Details
Product and Data Teams
Product and Data Teams

Transform data into dynamic app success.

See Details
Explore All Reviews
Resources
Resources
Success Stories
Success Stories

Explore the road to success through real stories.

See Details
Blog
Blog

Keep yourself up-to-date with MobileAction’s latest articles.

See Details
Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction’s learning hub.

See Details
Guides
Guides

Learn at your own pace with step-by-step educational content.

See Details
Glossary
Glossary

Understand the industry language with the definitions of key terms.

See Details
Apple Ads Certification
Apple Ads Certification

Test your Apple Ads knowledge and get certified.

See Details
Reports
Reports

Deepen your understanding with in-depth industry reports.

See Details
Webinars
Webinars

Expand your horizons through on-demand sessions.

See Details
Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

See Details
Get the Report
Pricing
Newsletter

Subscribe to never miss an update in mobile app marketing.

Login
Login
Get Started
Get Started
Book a Demo
Book a Demo
Blog
Apple AdsASOMobile App MarketingMobile App StrategiesMobile App Business Ideas
Others
Company & Product NewsCase Studies & Use CasesGoogle Play Store
Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.
Tired of monthly report chaos? We fixed it.

28 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO
Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

ASO KPIs: Measuring what matters to drive app growth in 2025
ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025
Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Tired of monthly report chaos? We fixed it.

If you manage an app, you already know the routine: chasing downloads, reviews and keyword rankings and then trying to…

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Apple just rolled out its next growth lever on the App Store: custom product pages, previously exclusive to Apple Ads…

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

App store optimization (ASO) is the practice of improving an app’s visibility in app marketplaces so more users discover and…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report
MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization
ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

All blog posts

SUBCATEGORY
Subcategory select
Apple Ads ASO Mobile App Marketing Mobile App Strategies Mobile App Business Ideas Company & Product News Case Studies & Use Cases Google Play Store Blog
8 proven app revenue models for your mobile app

19 Apr 2024

8 proven app revenue models for your mobile app

It is very unlikely that developers create apps just because ...

What is Black Hat ASO? Identifying and countering Black Hat tactics

17 Apr 2024

What is Black Hat ASO? Identifying and countering Black Hat tactics

ASO is not a simple process, not a one-time job, ...

How to sell an app idea: 6 easy steps to reach million $ gain

05 Apr 2024

How to sell an app idea: 6 easy steps to reach million $ gain

So, you are an imaginative kind of person – you conceive ...

ASO vs SEO: App & website optimization strategies compared in 2025

03 Apr 2024

ASO vs SEO: App & website optimization strategies compared in 2025

Whether you run a website or have an app, maximizing ...

March Madness drives app downloads and user engagement

24 Mar 2024

March Madness drives app downloads and user engagement

Each year in March, college basketball captivates sports fans across ...

16 best Mobile Measurement Partners (MMPs) in 2025

28 Feb 2024

16 best Mobile Measurement Partners (MMPs) in 2025

As mobile marketing continues its exponential growth, accurate attribution of ...

Apple Search Ads Basic vs Apple Search Ads Advanced

Apple Search Ads Basic vs Apple Search Ads Advanced

The first decision any app marketer faces when starting an ...

Automate your campaigns with strategic templates: Automations 2.0

19 Feb 2024

Automate your campaigns with strategic templates: Automations 2.0

Automations are the core of optimized and successful Apple Search ...

Localizing Apps for Emerging Markets: Opportunities and Challenges

19 Jan 2024

Localizing Apps for Emerging Markets: Opportunities and Challenges

There are millions upon millions of mobile apps in major ...

Top 10 Health & Fitness apps on the US App Store by user acquisition performance

15 Jan 2024

Top 10 Health & Fitness apps on the US App Store by user acquisition performance

MobileAction is delighted to share the outstanding achievements of the ...

What a year! Here’s your 2023 product recap

26 Dec 2023

What a year! Here’s your 2023 product recap

2023 has been a year of acceleration for the app world ...

Top 10 Travel Apps on the US App Store by user acquisition performance 

30 Nov 2023

Top 10 Travel Apps on the US App Store by user acquisition performance 

MobileAction is pleased to showcase the Top 10 Travel Apps by ...

1 … 4 5 6 7 8 … 44

All resources

Success Stories
Success Stories

Explore the road to success through real stories.

See Details
Blog
Blog

Keep yourself up-to-date with MobileAction's latest articles.

See Details
Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction's learning hub.

See Details
Guides
Guides

Learn at your own pace with step-by-step educational content.

See Details
Glossary
Glossary

Understand the industry language with the definitions of key terms.

See Details
Webinars
Webinars

Expand your horizons through on-demand sessions.

See Details
Reports
Reports

Deepen your understanding with in-depth industry reports.

See Details
Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

See Details
qr_code