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Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

How to build an effective pre-launch marketing strategy for your app

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Custom alerts are now more focused, flexible, and easier to act on

07 Jan 2026

Custom alerts are now more focused, flexible, and easier to act on

Keeping up with app store changes is critical, but constant dashboard checks and noisy notifications make it harder than it…

Reflecting on 2025, the year of connecting the dots

24 Dec 2025

Reflecting on 2025, the year of connecting the dots

If there was one thing 2025 made crystal clear, it’s that app growth has become less about isolated optimizations and…

How to build an effective pre-launch marketing strategy for your app

18 Dec 2025

How to build an effective pre-launch marketing strategy for your app

Marketing your app before launch is essential if you want users to discover it on day one. The mobile app…

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

18 Dec 2025

Top Shopping apps by user acquisition performance in the holiday season in Q4 2024

The holiday season turns the Shopping category on the App Store into one of the most competitive arenas of the…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report

MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization

ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

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ASO keyword cannibalization: Stop competing with yourself in 2026!

07 May 2025

ASO keyword cannibalization: Stop competing with yourself in 2026!

Ever feel like your apps are fighting each other for ...

Learn the full story behind every install with the Download Report

06 May 2025

Learn the full story behind every install with the Download Report

Launching and scaling an app means juggling acquisition channels, parsing ...

Apple Ads brings major updates to its way of measurement: here’s what you need to know

05 May 2025

Apple Ads brings major updates to its way of measurement: here’s what you need to know

Apple Ads have long been a key driver of app ...

Latest updates on custom product pages in Apple Ads

01 May 2025

Latest updates on custom product pages in Apple Ads

As Apple Ads continues to evolve, custom product pages have ...

Tired of manual custom product pages testing? We have what you need.

28 Apr 2025

Tired of manual custom product pages testing? We have what you need.

Manually testing custom product pages has long been a complex ...

ASO long-tail optimization: Unlock hidden App Store traffic in 2026!

28 Apr 2025

ASO long-tail optimization: Unlock hidden App Store traffic in 2026!

So, you read our blog ASO for indie developers: Tactics ...

Meet ASO Lite: Core App Store Optimization for just $15/month

24 Apr 2025

Meet ASO Lite: Core App Store Optimization for just $15/month

Launching a new app is hard enough; that’s why ...

ASO for indie developers: Tactics you should master in 2026

23 Apr 2025

ASO for indie developers: Tactics you should master in 2026

So, you’ve built an awesome app – great! But getting ...

How to boost user engagement with in-app notifications in 2026

16 Apr 2025

How to boost user engagement with in-app notifications in 2026

Keeping your users active and interested can make or break ...

How to craft the perfect mobile app launch strategy in 11 steps

10 Apr 2025

How to craft the perfect mobile app launch strategy in 11 steps

Launching a mobile app in 2025 is both an exciting opportunity ...

7 winning game app marketing strategies: Level up your growth

04 Apr 2025

7 winning game app marketing strategies: Level up your growth

Mobile gaming is a booming market – a solid game app ...

What Is OEM Advertising? Why you should use it in 2026

27 Mar 2025

What Is OEM Advertising? Why you should use it in 2026

Mobile app marketing is constantly evolving, and user acquisition channels ...

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