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Leverage NBA Finals 2024 hype for mobile user acquisition

11 Jun 2024

Leverage NBA Finals 2024 hype for mobile user acquisition

Mavericks or Celtics? Dallas or Boston? Luka Doncic or Jason ...

How to boost app downloads: Mastering visibility

31 May 2024

How to boost app downloads: Mastering visibility

The ultimate goal of an app developer is to generate ...

Celebrating Pride: Apps joins celebrations of the LGBTQ+ community

29 May 2024

Celebrating Pride: Apps joins celebrations of the LGBTQ+ community

Each June, the LGBTQ+ community commemorates Pride Month across the ...

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

21 May 2024

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

Every day there is a growing number of apps in ...

How to respond to negative app reviews and turn them into diamonds

19 May 2024

How to respond to negative app reviews and turn them into diamonds

User reviews are an important reflection of customers’ perspectives. Satisfying ...

We’re SOC 2 Type 2 compliant — Here’s what that means for you

17 May 2024

We’re SOC 2 Type 2 compliant — Here’s what that means for you

MobileAction has built its reputation on trust. You rely on ...

12 best A/B Testing tools for mobile apps in 2025

15 May 2024

12 best A/B Testing tools for mobile apps in 2025

User retention is one of the most important metrics for ...

May the 4th be with you: Star Wars Day’s Impact on app marketing

10 May 2024

May the 4th be with you: Star Wars Day’s Impact on app marketing

Every year on May 4th, Star Wars Day captures the ...

8 proven app revenue models for your mobile app

19 Apr 2024

8 proven app revenue models for your mobile app

It is very unlikely that developers create apps just because ...

What is Black Hat ASO? Identifying and countering Black Hat tactics

17 Apr 2024

What is Black Hat ASO? Identifying and countering Black Hat tactics

ASO is not a simple process, not a one-time job, ...

How to sell an app idea: 6 easy steps to reach million $ gain

05 Apr 2024

How to sell an app idea: 6 easy steps to reach million $ gain

So, you are an imaginative kind of person – you conceive ...

ASO vs SEO: App & website optimization strategies compared in 2025

03 Apr 2024

ASO vs SEO: App & website optimization strategies compared in 2025

Whether you run a website or have an app, maximizing ...

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