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SearchAds.com by MobileAction
SearchAds.com by MobileAction

Manage, automate and optimize Apple Ads campaigns.

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ASO Intelligence
ASO Intelligence

Maximize organic app or game growth with keyword optimization.

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Ad Intelligence
Ad Intelligence

Find and understand the ad creative best practices in your category.

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Market Intelligence
Market Intelligence

Access current market data on key metrics and improve app position.

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API Solutions
API Solutions

Use customized solutions designed to align with your specific needs.

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Managed Services
Managed Services

Get professional services for ASO and Apple Ads.

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Square reached a 50% ROAS uplift + 40% CPC decrease with MobileAction
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Solutions
Solutions
Gaming
Gaming

Boost your game's user base and climb the charts.

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Shopping
Shopping

Tap into market trends and seasonality to increase sales.

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Delivery
Delivery

Connect with more customers and expand your reach.

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Finance
Finance

Stay competitive in the market and accelerate growth.

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Travel
Travel

Get more users on board to connect with their destinations.

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Casino & Real Money
Casino & Real Money

Hit the jackpot; attract more users with your campaigns.

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Dating
Dating

Scale your app - grow your audience, grow love.

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Health & Fitness
Health & Fitness

Shape success; drive more downloads with targeted.

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AdTech
AdTech

Find leads for your ad network or solution for the app market.

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BY TEAM
ASO, UA & App Growth
ASO, UA & App Growth

Optimize, automate and grow your app to new heights.

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Marketing & Market Research
Marketing & Market Research

Uncover insights to make informed strategies.

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Product and Data Teams
Product and Data Teams

Transform data into dynamic app success.

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Resources
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Success Stories
Success Stories

Explore the road to success through real stories.

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Blog
Blog

Keep yourself up-to-date with MobileAction’s latest articles.

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Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction’s learning hub.

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Guides
Guides

Learn at your own pace with step-by-step educational content.

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Glossary
Glossary

Understand the industry language with the definitions of key terms.

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Apple Ads Certification
Apple Ads Certification

Test your Apple Ads knowledge and get certified.

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Reports
Reports

Deepen your understanding with in-depth industry reports.

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Webinars
Webinars

Expand your horizons through on-demand sessions.

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Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

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Apple AdsASOMobile App MarketingMobile App StrategiesMobile App Business Ideas
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Company & Product NewsCase Studies & Use CasesGoogle Play Store
Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.
Tired of monthly report chaos? We fixed it.

28 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO
Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

ASO KPIs: Measuring what matters to drive app growth in 2025
ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025
Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Tired of monthly report chaos? We fixed it.

If you manage an app, you already know the routine: chasing downloads, reviews and keyword rankings and then trying to…

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Apple just rolled out its next growth lever on the App Store: custom product pages, previously exclusive to Apple Ads…

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

App store optimization (ASO) is the practice of improving an app’s visibility in app marketplaces so more users discover and…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report
MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization
ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

All blog posts

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Apple Ads ASO Mobile App Marketing Mobile App Strategies Mobile App Business Ideas Company & Product News Case Studies & Use Cases Google Play Store Blog
Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

12 Sep 2024

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

As we gear up for Mindfulness Day, it’s the ...

Best education apps by user acquisition performance

09 Sep 2024

Best education apps by user acquisition performance

As classrooms fill and the academic year begins, educational apps ...

Touchdown tactics for mobile marketing during the NFL 2025 season

08 Sep 2024

Touchdown tactics for mobile marketing during the NFL 2025 season

As the NFL 2025 season kickoff approaches, the mobile app marketing ...

MobileAction welcomes Tenjin as its newest mobile measurement partner

16 Aug 2024

MobileAction welcomes Tenjin as its newest mobile measurement partner

SearchAds.com by MobileAction, an official Apple Search Ads Partner, ...

Leverage NBA Finals 2024 hype for mobile user acquisition

11 Jun 2024

Leverage NBA Finals 2024 hype for mobile user acquisition

Mavericks or Celtics? Dallas or Boston? Luka Doncic or Jason ...

How to boost app downloads: Mastering visibility

31 May 2024

How to boost app downloads: Mastering visibility

The ultimate goal of an app developer is to generate ...

Celebrating Pride: Apps join celebrations of the LGBTQ+ community

29 May 2024

Celebrating Pride: Apps join celebrations of the LGBTQ+ community

Each June, the LGBTQ+ community commemorates Pride Month across the ...

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

21 May 2024

Multi-placement ad strategy: Your go-to 2025 Apple Search Ads Approach

Every day there is a growing number of apps in ...

How to respond to negative app reviews and turn them into diamonds

19 May 2024

How to respond to negative app reviews and turn them into diamonds

User reviews are an important reflection of customers’ perspectives. Satisfying ...

We’re SOC 2 Type 2 compliant — Here’s what that means for you

17 May 2024

We’re SOC 2 Type 2 compliant — Here’s what that means for you

MobileAction has built its reputation on trust. You rely on ...

12 best A/B Testing tools for mobile apps in 2025

15 May 2024

12 best A/B Testing tools for mobile apps in 2025

User retention is one of the most important metrics for ...

May the 4th be with you: Star Wars Day’s Impact on app marketing

10 May 2024

May the 4th be with you: Star Wars Day’s Impact on app marketing

Every year on May 4th, Star Wars Day captures the ...

1 … 3 4 5 6 7 … 44

All resources

Success Stories
Success Stories

Explore the road to success through real stories.

See Details
Blog
Blog

Keep yourself up-to-date with MobileAction's latest articles.

See Details
Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction's learning hub.

See Details
Guides
Guides

Learn at your own pace with step-by-step educational content.

See Details
Glossary
Glossary

Understand the industry language with the definitions of key terms.

See Details
Webinars
Webinars

Expand your horizons through on-demand sessions.

See Details
Reports
Reports

Deepen your understanding with in-depth industry reports.

See Details
Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

See Details
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