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SearchAds.com by MobileAction
SearchAds.com by MobileAction

Manage, automate and optimize Apple Ads campaigns.

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ASO Intelligence
ASO Intelligence

Maximize organic app or game growth with keyword optimization.

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Ad Intelligence
Ad Intelligence

Find and understand the ad creative best practices in your category.

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Market Intelligence
Market Intelligence

Access current market data on key metrics and improve app position.

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API Solutions
API Solutions

Use customized solutions designed to align with your specific needs.

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Managed Services
Managed Services

Get professional services for ASO and Apple Ads.

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Square reached a 50% ROAS uplift + 40% CPC decrease with MobileAction
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Solutions
Solutions
Gaming
Gaming

Boost your game's user base and climb the charts.

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Shopping
Shopping

Tap into market trends and seasonality to increase sales.

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Delivery
Delivery

Connect with more customers and expand your reach.

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Finance
Finance

Stay competitive in the market and accelerate growth.

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Travel
Travel

Get more users on board to connect with their destinations.

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Casino & Real Money
Casino & Real Money

Hit the jackpot; attract more users with your campaigns.

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Dating
Dating

Scale your app - grow your audience, grow love.

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Health & Fitness
Health & Fitness

Shape success; drive more downloads with targeted.

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AdTech
AdTech

Find leads for your ad network or solution for the app market.

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ASO, UA & App Growth
ASO, UA & App Growth

Optimize, automate and grow your app to new heights.

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Marketing & Market Research
Marketing & Market Research

Uncover insights to make informed strategies.

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Product and Data Teams
Product and Data Teams

Transform data into dynamic app success.

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Success Stories
Success Stories

Explore the road to success through real stories.

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Blog
Blog

Keep yourself up-to-date with MobileAction’s latest articles.

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Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction’s learning hub.

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Guides
Guides

Learn at your own pace with step-by-step educational content.

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Glossary
Glossary

Understand the industry language with the definitions of key terms.

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Apple Ads Certification
Apple Ads Certification

Test your Apple Ads knowledge and get certified.

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Reports
Reports

Deepen your understanding with in-depth industry reports.

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Webinars
Webinars

Expand your horizons through on-demand sessions.

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Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

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Apple AdsASOMobile App MarketingMobile App StrategiesMobile App Business Ideas
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Company & Product NewsCase Studies & Use CasesGoogle Play Store
How to boost app downloads and increase organic visibility

24 Oct 2025

How to boost app downloads and increase organic visibility

App store algorithms have evolved. In 2025, Apple and Google will reward apps that meet all of these criteria: relevance,…

ASO keyword research in 2025: How to achieve better rankings
ASO keyword research in 2025: How to achieve better rankings

23 Oct 2025

Statement: Apple Ads Popularity Metric Issue and Update from the MobileAction Team
Statement: Apple Ads Popularity Metric Issue and Update from the MobileAction Team

17 Oct 2025

Get the full story behind your app’s performance with Store Analytics
Get the full story behind your app’s performance with Store Analytics

10 Oct 2025
How to boost app downloads and increase organic visibility

24 Oct 2025

How to boost app downloads and increase organic visibility

App store algorithms have evolved. In 2025, Apple and Google will reward apps that meet all of these criteria: relevance,…

ASO keyword research in 2025: How to achieve better rankings

23 Oct 2025

ASO keyword research in 2025: How to achieve better rankings

App Store Optimization (ASO) refers to improving an app’s visibility and conversion in app store search results. A core part…

Statement: Apple Ads Popularity Metric Issue and Update from the MobileAction Team

17 Oct 2025

Statement: Apple Ads Popularity Metric Issue and Update from the MobileAction Team

Release date: 17.10.2025  Current Situation  As the MobileAction team, we continue to actively monitor the popularity metric. Upon analyzing high-volume…

Get the full story behind your app’s performance with Store Analytics

10 Oct 2025

Get the full story behind your app’s performance with Store Analytics

App growth doesn’t come from a single source, it’s the result of many moving parts.  You track keywords, you monitor…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report
MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront
2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization
ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

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SUBCATEGORY
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Apple Ads ASO Mobile App Marketing Mobile App Strategies Mobile App Business Ideas Company & Product News Case Studies & Use Cases Google Play Store Blog
Pros and cons of mobile app marketing: How to succeed in 2025?

13 Nov 2024

Pros and cons of mobile app marketing: How to succeed in 2025?

TL;DR It’s crucial to weigh the advantages and ...

Top 10 Retail apps by user acquisition performance

Top 10 Retail apps by user acquisition performance

As the year comes to a close, the holiday season ...

Create a winning mobile application marketing plan for 2025!

08 Nov 2024

Create a winning mobile application marketing plan for 2025!

Key takeaways The  marketplace demands a comprehensive mobile application marketing ...

A new era of competitive insights with advanced App & Game Taxonomy

A new era of competitive insights with advanced App & Game Taxonomy

Imagine navigating a maze with an outdated map—could you ...

Best 13 app engagement metrics to boost your app in 2025!

01 Nov 2024

Best 13 app engagement metrics to boost your app in 2025!

Key takeaways App engagement metrics are essential for understanding user ...

Simplify your ASO workflow with MobileAction’s new interactive table views

17 Oct 2024

Simplify your ASO workflow with MobileAction’s new interactive table views

For an ASO manager, dealing with vast amounts of keyword ...

Apple Search Ads introduced view-through metrics, so how can you use them?

16 Oct 2024

Apple Search Ads introduced view-through metrics, so how can you use them?

In a significant update to its platform, Apple Search Ads ...

Trick or treat with winning Halloween strategies

Trick or treat with winning Halloween strategies

For the app market, Halloween isn’t just a time ...

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

12 Sep 2024

Top 10 Health & Fitness Apps by user acquisition performance (Mindfulness Day edition)

As we gear up for Mindfulness Day, it’s the ...

Best education apps by user acquisition performance

09 Sep 2024

Best education apps by user acquisition performance

As classrooms fill and the academic year begins, educational apps ...

Touchdown tactics for mobile marketing during the NFL 2025 season

08 Sep 2024

Touchdown tactics for mobile marketing during the NFL 2025 season

As the NFL 2025 season kickoff approaches, the mobile app marketing ...

MobileAction welcomes Tenjin as its newest mobile measurement partner

16 Aug 2024

MobileAction welcomes Tenjin as its newest mobile measurement partner

SearchAds.com by MobileAction, an official Apple Search Ads Partner, ...

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All resources

Success Stories
Success Stories

Explore the road to success through real stories.

See Details
Blog
Blog

Keep yourself up-to-date with MobileAction's latest articles.

See Details
Mobile Growth University
Mobile Growth University

Sharpen your skills and expertise with MobileAction's learning hub.

See Details
Guides
Guides

Learn at your own pace with step-by-step educational content.

See Details
Glossary
Glossary

Understand the industry language with the definitions of key terms.

See Details
Webinars
Webinars

Expand your horizons through on-demand sessions.

See Details
Reports
Reports

Deepen your understanding with in-depth industry reports.

See Details
Ad Library
Ad Library

Browse and analyze ads from apps in various industries.

See Details
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