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Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

Stop guessing why installs change, here’s the clearer way

02 Sep 2025

Stop guessing why installs change, here’s the clearer way

Every app marketer has been there… Your installs suddenly spike or dip, and the big question comes up: why? Was…

Tired of monthly report chaos? We fixed it.

28 Aug 2025

Tired of monthly report chaos? We fixed it.

If you manage an app, you already know the routine: chasing downloads, reviews and keyword rankings and then trying to…

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

01 Aug 2025

Custom product pages meet organic search on the App Store: Why this update reshapes ASO

Apple just rolled out its next growth lever on the App Store: custom product pages, previously exclusive to Apple Ads…

ASO KPIs: Measuring what matters to drive app growth in 2025

25 Jul 2025

ASO KPIs: Measuring what matters to drive app growth in 2025

App store optimization (ASO) is the practice of improving an app’s visibility in app marketplaces so more users discover and…

Growth resources

MobileAction’s 2025 Apple Ads benchmark report

MobileAction’s 2025 Apple Ads benchmark report

2025 Apple Ads Benchmark Report is your go-to resource for understanding ...

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more ...

ASO handbook: navigating the future of app store optimization

ASO handbook: navigating the future of app store optimization

This handbook will serve as your roadmap, packed with emerging ...

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From PC to Pocket: Five Nights at Freddy’s Organic Rise vs. Competitors’ Paid Strategies

28 Nov 2023

From PC to Pocket: Five Nights at Freddy’s Organic Rise vs. Competitors’ Paid Strategies

Hey horror enthusiasts and mobile gamers, gather around because we’...

Optimizing competitor analysis: A guide to using Compass Explore for market insights

24 Nov 2023

Optimizing competitor analysis: A guide to using Compass Explore for market insights

Staying ahead of the competition is no easy feat. ASO ...

ASO and Localization: The Dynamic Duo for Expanding your User Base

23 Nov 2023

ASO and Localization: The Dynamic Duo for Expanding your User Base

Have you ever wondered why Temu secures higher rankings and ...

Emerging Trends in Finance Apps for 2024

20 Nov 2023

Emerging Trends in Finance Apps for 2024

Fintech innovation is ever-evolving, and finance apps face the challenge ...

Top 10 Retail Apps on the UK App Store by User Acquisition Performance

10 Nov 2023

Top 10 Retail Apps on the UK App Store by User Acquisition Performance

MobileAction is excited to present the Top 10 Retail Apps, showcasing ...

How to Combine ASO and Apple Ads for better conversion

03 Nov 2023

How to Combine ASO and Apple Ads for better conversion

The App Store is like a bustling shopping mall, housing ...

Compass: Navigating Your App’s Success

Compass: Navigating Your App’s Success

We know that navigating through the whole user acquisition funnel ...

Top 10 Shopping Apps by User Acquisition Performance

01 Nov 2023

Top 10 Shopping Apps by User Acquisition Performance

MobileAction is delighted to introduce the Top 10 Shopping Apps by ...

How to Achieve the Best Results with Custom Product Pages -Use Cases-

27 Oct 2023

How to Achieve the Best Results with Custom Product Pages -Use Cases-

With iOS 15, the mobile app world has been introduced to ...

Photo & Video apps case study: Dethroning the category leader with In-app events & paid UA

25 Oct 2023

Photo & Video apps case study: Dethroning the category leader with In-app events & paid UA

Some success stories stand out as remarkable. Last week, we ...

Smarter spending with SearchAds.com’s Budget Allocation Tool

16 Oct 2023

Smarter spending with SearchAds.com’s Budget Allocation Tool

Imagine you have a sum of money to invest, and ...

Boo-sting App Success: Mobile Games are Dressing Up for Halloween

13 Oct 2023

Boo-sting App Success: Mobile Games are Dressing Up for Halloween

Halloween, the spookiest time of the year, is just around ...

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