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What the new Apple Ads Platform API means for you

01 Oct 2026

What the new Apple Ads Platform API means for you

The ground under your Apple Ads reporting has shifted. In ...

Turn 10 hours of Apple Ads analysis into 1 with the MobileAction AI Assistant

30 Sep 2026

Turn 10 hours of Apple Ads analysis into 1 with the MobileAction AI Assistant

Running app marketing campaigns means starting every day with questions. ...

From impression to in-app experience: building a consistent creative journey on the App Store

04 Sep 2026

From impression to in-app experience: building a consistent creative journey on the App Store

At WWDC 2026, Apple introduced creative assets: images and videos that ...

New era in search results ads on the App Store: A closer look at Maximize Conversions and additional placements

18 Aug 2026

New era in search results ads on the App Store: A closer look at Maximize Conversions and additional placements

Earlier in 2026, Apple Ads announced two changes affecting how advertisers ...

New creative assets are coming to the App Store: what developers and advertisers need to know to get read

18 Aug 2026

New creative assets are coming to the App Store: what developers and advertisers need to know to get read

Custom product pages raise conversion rates by an average of 2.5 ...

Bring App Store and Apple Ads intelligence into your AI agent with the MobileAction MCP server

14 Aug 2026

Bring App Store and Apple Ads intelligence into your AI agent with the MobileAction MCP server

App growth teams don’t work the way they did ...

How to build a holiday season strategy for maximum App Store visibility

10 Aug 2026

How to build a holiday season strategy for maximum App Store visibility

Methodology note: MobileAction’s Volume, Difficulty, and placement-level Impression Share ...

React to cryptocurrency, Gold, and VIX moves with MobileAction’s automations

05 Jul 2026

React to cryptocurrency, Gold, and VIX moves with MobileAction’s automations

For finance, trading, and crypto apps, install demand tracks the ...

WWDC 2026: The App Store updates UA teams need to act on now

18 Jun 2026

WWDC 2026: The App Store updates UA teams need to act on now

Earlier this month, Apple wrapped up WWDC 26, the annual opportunity ...

104 Matches, 39 Days: Build your 2026 World Cup user acquisition strategy

11 Jun 2026

104 Matches, 39 Days: Build your 2026 World Cup user acquisition strategy

The 2026 FIFA World Cup is unlike anything that has come ...

1+1 = 100

07 May 2026

1+1 = 100

I landed in San Francisco in 2011 with a small suitcase. ...

What’s new in Apple Ads Insights and App Store Connect Analytics

17 Apr 2026

What’s new in Apple Ads Insights and App Store Connect Analytics

Apple Ads has updated two different parts of the measurement ...